市場推廣及銷售：MARKETING AND SALES ESSENTIALS
專業介紹
銷售代表銷售商品和服務給零售商，批發商，企業，工廠和專業客戶，如石油企業，食品生產，飲料，煙草製品，服裝製造商，汽車及零部件製造業，酒店，商業服務企業和運輸公司。批發貿易的銷售代表也包括在此專業內。他們推銷現有的客戶，發覺潛在客戶群體，並為客戶創造利潤和提供相關的商品和服務。他們負責評估，報價，擔保和交付日期，準備和監督編制銷售合同。他們還與客戶協商售後服務，以解決問題，並提供持續不斷的支持。他們研究競爭對手的商業活動和比較市場信息，以求產品的創新。他們還監督其他銷售代表的活動，培養敏銳的商業競爭技能。這些具有很強的溝通和營銷技能，並熟練使用計算機的專業人才將有更好的機會獲得工作。相反，那些忽視這些發展技能的人在這些領域可能無法充分準備應對競爭對手。要發展到銷售管理職位，還需要額外的訓練或經驗。
Program description ：Sales representatives sell goods and services to retail, wholesale, commercial, industrial and professional clients. They are employed by establishments that produce or provide goods and services, such as petroleum companies, producers of food, beverage or tobacco products , clothing manufacturers, motor vehicle and parts manufacturers, hotels, business services firms and transportation companies. Sales representatives for wholesale trade who are supervisors are also included in this unit group. Sales representatives promote sales to existing clients, identify and solicit potential clients and provide clients with a presentation on the benefits and uses of goods or services. They estimate or quote prices, credit terms, warranties and delivery dates, and they prepare or oversee preparation of sales contracts. They also consult with clients after sale to resolve problems and provide ongoing support, and they review and adapt to information regarding product innovations, competitors and market conditions. They may supervise the activities of other sales representatives. There is keen competition for work in this group. Those who have strong communication and marketing skills and are adept with computers will have a better chance of obtaining work. Those who neglect to develop skills in these areas may not be adequately prepared to compete for jobs. With additional training or experience, progression to sales management positions is possible.
入學要求
完成英語12年級並通過招生面試和入學考試。
Entrance requirements ：Grade 12/GED or mature student status. Applicants must successfully complete the admissions interview and entrance assessment
工作走向
營銷協調員; 銷售助理; 推廣助理; 公共關係聯絡員; 公約營銷員
Career Opportunities: Marketing Coordinator; Sales Associate; Promotions Assistant; Public Relations Liaison; Convention Marketing
課程時間
25 週， 週一至週五，每天四個小時
Program length：25 weeks, Monday to Friday, 4 hours per day.
